Add to ORKGThis paper explores the phenomenon of fanaticism through qualitative in-depth interviews to learn about the characteristics associated with extraordinary devotion to consumptive objects. Findings showed inertial (addictive and obsessive-compulsive) elements associated with fanaticism, however, contrary to common portrayals, this is not always detrimental to the individual. It also showed that fanaticism involves managing the fine line between extreme levels of enthusiasm that is positive and fulfilling, versus non-sustainable borderline-dysfunctional levels of enthusiasm that may turn into something darker or problematic
Along with the positive aspect of consumers’ consumption behaviour, negative aspect also needed to ...
What, if anything, is fanaticism? Philosophers including Locke, Hume, Shaftesbury, and Kant offered ...
In recent years, an increased interest in the phenomenon of compulsive buying, which is better known...
"Fanaticism" and its cognates, "fan" and "fanatic," have been defined ...
This paper explores the transitions that lead consumers to extraordinary loyalty beyond the mainstre...
Consumers often form close relationships with brands. Indeed, some brands have fanatical followers w...
This paper explores the transitions that lead consumers to extraordinary loyalty beyond the mainstre...
This thesis aims to explore the phenomenon of fanatic consumption by interpreting the underlying m...
This research develops a definition of brand fanaticism, and a valid brand fanaticism scale. Fanatic...
Entertainment is consumer-driven culture, and some consumers of entertainment products display uncom...
Purpose: The purpose of this paper is to understand the antecedents of fanaticism through the lens o...
In the context of consumer behavior, consumption equals acquiring, using, and discarding a product, ...
This paper seeks to put forth two major contributions into marketing scholarship: (1) the role of de...
© 2018 Ankita BatraLimited understanding exists about when and how do seemingly benign and even bene...
Abstract. In recent years, an increased interest in the phenomenon of compulsive buying, which is be...
Along with the positive aspect of consumers’ consumption behaviour, negative aspect also needed to ...
What, if anything, is fanaticism? Philosophers including Locke, Hume, Shaftesbury, and Kant offered ...
In recent years, an increased interest in the phenomenon of compulsive buying, which is better known...
"Fanaticism" and its cognates, "fan" and "fanatic," have been defined ...
This paper explores the transitions that lead consumers to extraordinary loyalty beyond the mainstre...
Consumers often form close relationships with brands. Indeed, some brands have fanatical followers w...
This paper explores the transitions that lead consumers to extraordinary loyalty beyond the mainstre...
This thesis aims to explore the phenomenon of fanatic consumption by interpreting the underlying m...
This research develops a definition of brand fanaticism, and a valid brand fanaticism scale. Fanatic...
Entertainment is consumer-driven culture, and some consumers of entertainment products display uncom...
Purpose: The purpose of this paper is to understand the antecedents of fanaticism through the lens o...
In the context of consumer behavior, consumption equals acquiring, using, and discarding a product, ...
This paper seeks to put forth two major contributions into marketing scholarship: (1) the role of de...
© 2018 Ankita BatraLimited understanding exists about when and how do seemingly benign and even bene...
Abstract. In recent years, an increased interest in the phenomenon of compulsive buying, which is be...
Along with the positive aspect of consumers’ consumption behaviour, negative aspect also needed to ...
What, if anything, is fanaticism? Philosophers including Locke, Hume, Shaftesbury, and Kant offered ...
In recent years, an increased interest in the phenomenon of compulsive buying, which is better known...