In the past decades, changes in the media landscape have sparked revisions of how consumers use media and interact with brands. Consequently, advertising and marketing communication objectives evolved, and new strategies emerged to adapt to changed environments. It is believed that newer media types such as online virtual worlds, blogs, YouTube and social networking sites have yet to be encapsulated within existing product placement definitional domain. This paper will review and critique posited definitions of product placement with the aim of giving clarity to this domain
Product placement, the intentional incorporation of a brand into editorial content, is a fast growin...
We provide an overview of the development of product placements within traditional and newer electro...
We provide an overview of the development of product placements within traditional and newer electro...
Product placement has received considerable interest given the rise in new communications tools in ...
Product placement is the purposeful incorporation of commercial content into non-commercial settings...
Purpose: This chapter takes a wider approach to the increasingly popular advertising tool of Product...
textThe objective of this paper is to explore one of the many methods of communicating a brand or pr...
textThe objective of this paper is to explore one of the many methods of communicating a brand or pr...
People are constantly being exposed to advertisements in different forms, regardless of where the ...
People are constantly being exposed to advertisements in different forms, regardless of where the ...
Product placement involves the introduction of a identifiable branded product into the content or ba...
Product placement involves the introduction of a identifiable branded product into the content or ba...
People are constantly being exposed to advertisements in different forms, regardless of where the ...
This article provides a comprehensive and systematic review of the product placement literature in o...
This article provides a comprehensive and systematic review of the product placement literature in o...
Product placement, the intentional incorporation of a brand into editorial content, is a fast growin...
We provide an overview of the development of product placements within traditional and newer electro...
We provide an overview of the development of product placements within traditional and newer electro...
Product placement has received considerable interest given the rise in new communications tools in ...
Product placement is the purposeful incorporation of commercial content into non-commercial settings...
Purpose: This chapter takes a wider approach to the increasingly popular advertising tool of Product...
textThe objective of this paper is to explore one of the many methods of communicating a brand or pr...
textThe objective of this paper is to explore one of the many methods of communicating a brand or pr...
People are constantly being exposed to advertisements in different forms, regardless of where the ...
People are constantly being exposed to advertisements in different forms, regardless of where the ...
Product placement involves the introduction of a identifiable branded product into the content or ba...
Product placement involves the introduction of a identifiable branded product into the content or ba...
People are constantly being exposed to advertisements in different forms, regardless of where the ...
This article provides a comprehensive and systematic review of the product placement literature in o...
This article provides a comprehensive and systematic review of the product placement literature in o...
Product placement, the intentional incorporation of a brand into editorial content, is a fast growin...
We provide an overview of the development of product placements within traditional and newer electro...
We provide an overview of the development of product placements within traditional and newer electro...