SMS - Push first and then students will pull administrative information in higher education?

This paper describes the pilot of a Short Messaging Service (SMS) technology in the higher education environment dynamic two-way 'push-pull' transfer of information between students and academics. Assessment results and reminders were pushed to students and access was provided to information relating to their subject schedules and assessment performance. Both qualitative and quantitative data were collected using an online student survey underpinned by the Davis's (1989, 1993) Technology Acceptance Model (TAM) and focus groups for staff and student participants. The pilot and subsequent review enabled an evaluation of the benefits of SMS in relation to supporting student services, specifically scheduling information and assessment feedback. This paper discusses student and staff uptake of the 'push-pull' SMS prototype