Wine market globalization and enterprises' strategies - The purpose of this research is to describe and explain the wine market globalization phenomena. By analyzing the structural trends of market behavior - production, consumption and exchanges - and the main characteristics represented by the emergence of new producing countries, the authors point out the levels of concentration of the industry in some countries and the impact on the strategic orientation of the enterprises. Based on the concept of «asset specificity», several strategic groups and the strategic map of the industry are proposed. The need to proceed to a hierarchy of supply side assets led to identify the main expected scenariosCe travail vise à décrire et à expliquer le p...
This paper aims to analyze the competitive environment of international companies in the wine sector...
«Terroir», brands and vine variety : globalisation and wine's valorisation strategies. Today, the w...
A paraître Rivista Geografica ItalianaInternational audienceTerritories of wine, collective ownershi...
Wine market globalization and enterprises' strategies - The purpose of this research is to describe ...
This paper begins with a brief history of wine industry globalisation over the past four millennia a...
In the past two decades the world has seen acceleration in the process of globalisation, affecting v...
National audienceThe purpose of this work is to draw a panorama of the evolution of the restructurin...
The aim of this chapter is both: explain the determining factors of the internationalisation of comp...
The wine market has experienced major transformations in the past thirty years, with a consumption c...
Globalization is not new to the world’s wine markets, but its influence over the past decade or so h...
The forces of globalization have dramatically altered the international competitive landscape of the...
Due to globalization and market integration, the agro-food cooperative sector needs to be more compe...
The world wine market was subject, in the last few years, to deep changes that have affected the pro...
National audienceThe aim of this article was to examine the main current trends in the wine industry...
The main aim of this research is to analyze the recent trends in wine international market, which ar...
This paper aims to analyze the competitive environment of international companies in the wine sector...
«Terroir», brands and vine variety : globalisation and wine's valorisation strategies. Today, the w...
A paraître Rivista Geografica ItalianaInternational audienceTerritories of wine, collective ownershi...
Wine market globalization and enterprises' strategies - The purpose of this research is to describe ...
This paper begins with a brief history of wine industry globalisation over the past four millennia a...
In the past two decades the world has seen acceleration in the process of globalisation, affecting v...
National audienceThe purpose of this work is to draw a panorama of the evolution of the restructurin...
The aim of this chapter is both: explain the determining factors of the internationalisation of comp...
The wine market has experienced major transformations in the past thirty years, with a consumption c...
Globalization is not new to the world’s wine markets, but its influence over the past decade or so h...
The forces of globalization have dramatically altered the international competitive landscape of the...
Due to globalization and market integration, the agro-food cooperative sector needs to be more compe...
The world wine market was subject, in the last few years, to deep changes that have affected the pro...
National audienceThe aim of this article was to examine the main current trends in the wine industry...
The main aim of this research is to analyze the recent trends in wine international market, which ar...
This paper aims to analyze the competitive environment of international companies in the wine sector...
«Terroir», brands and vine variety : globalisation and wine's valorisation strategies. Today, the w...
A paraître Rivista Geografica ItalianaInternational audienceTerritories of wine, collective ownershi...