Add to ORKGAesthetics is advocated as a key factor influencing consumer judgment and preference; however, research in IS and HCI has paid limited attention to it until recently. This study investigated the effects of website aesthetics, along with website usability, on users' online purchase intention. Additionally, the moderator of task involvement was introduced to explain how aesthetics influences utilitarian shopping value through 'halo effects'. The results of our survey revealed that, although aesthetics is a significant antecedent to hedonic shopping value, its effect on utilitarian shopping value weakens as users' task involvement increases. Besides, the relationship between website aesthetics and usability was reexamined. ...
Web aesthetics is advocated as one of the key factors influencing consumers ’ attitude and behavior ...
Consumers may act on the spur of the moment, driven by fun and curiosity, or be goal-oriented, task-...
Increasingly, researchers have come to acknowledge that consumption activities comprise both utilit...
Aesthetics is advocated as a key factor influencing consumer judgment and preference; however, resea...
Past research has long set web usability as the ultimate goal in the evaluation of web design attrib...
Electronic commerce sales continue rising due to Internet growth. However, online retailers may not ...
More and more people choose to shop online in favor of physical stores. E-commerce websites are faci...
Thesis (Ph.D.)--Wichita State University, College of Liberal Arts and Sciences, Dept. of Psychology"...
This paper examines the effect of web experience factors such as usability, interactivity, trust and...
This study investigates the relation between aesthetics and usability by analyzing the effects of no...
Motivations to engage in retail online shopping can include both utilitarian and hedonic shopping di...
Owing to high competition in e-commerce, customers may prefer sites that ensure that good user exper...
The merging of usability and aesthetics is one of the more promising contemporary trends in user int...
International audienceTo improve consumers’ online shopping experiences, companies invest in the vis...
[[abstract]]Emotion has gained much attention in product design over recent years. It is not surpris...
Web aesthetics is advocated as one of the key factors influencing consumers ’ attitude and behavior ...
Consumers may act on the spur of the moment, driven by fun and curiosity, or be goal-oriented, task-...
Increasingly, researchers have come to acknowledge that consumption activities comprise both utilit...
Aesthetics is advocated as a key factor influencing consumer judgment and preference; however, resea...
Past research has long set web usability as the ultimate goal in the evaluation of web design attrib...
Electronic commerce sales continue rising due to Internet growth. However, online retailers may not ...
More and more people choose to shop online in favor of physical stores. E-commerce websites are faci...
Thesis (Ph.D.)--Wichita State University, College of Liberal Arts and Sciences, Dept. of Psychology"...
This paper examines the effect of web experience factors such as usability, interactivity, trust and...
This study investigates the relation between aesthetics and usability by analyzing the effects of no...
Motivations to engage in retail online shopping can include both utilitarian and hedonic shopping di...
Owing to high competition in e-commerce, customers may prefer sites that ensure that good user exper...
The merging of usability and aesthetics is one of the more promising contemporary trends in user int...
International audienceTo improve consumers’ online shopping experiences, companies invest in the vis...
[[abstract]]Emotion has gained much attention in product design over recent years. It is not surpris...
Web aesthetics is advocated as one of the key factors influencing consumers ’ attitude and behavior ...
Consumers may act on the spur of the moment, driven by fun and curiosity, or be goal-oriented, task-...
Increasingly, researchers have come to acknowledge that consumption activities comprise both utilit...