Analysis of health seeking behavior based on the planned-action theory in rural area of China

To explore the influencing factors on patients' health seeking behavior in rural China by employing the theory of planned action.Data from cross-sectional household-based health survey carried out in 2008 were used in the study. Correlations between outcomes and explanatory variables were studied by Logistic regression.The studying population included 19 389 adult patients over the age of 15. Illness awareness, medical experience and structural restriction factors had strong effect on whether the patients chose medical service. People in different socioeconomical status suffered different influences.Responding to the changing trend of health service demand among rural residents, we should recognize the differentiation and allocate the healthcare resources more rationally.PubMed03270-44