The Learning by Playing Model for Business Education: How Students Learn Business Management in Simulation Game

Now more business schools use simulation technology to develop their students' capabilities. However, there are few frameworks and methodologies to understand the mechanism of student learning process in business simulation games. The BizSim game developed by Peking University is an innovative platform, which allows students to participate into the simulated business competition environment. The national online business competition based on BizSim provides students not only fun but skill improvement environment. Based on the game and competition, a qualitative study was conducted with data collection and a series of depth interviews (or focus group) with experts, scholars, and students across the country. The research constructs theoretical relationships and develops a grounded theory of business skills learning and development in a competing environment. The study finds that students who play the simulated business competition game use a participated learning model and become more professional, powerful and creative in their future professions. The learning by playing model provides an innovative approach to solving the educational and technical challenges of business education.http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000287047200038&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=8e1609b174ce4e31116a60747a720701BusinessCPCI-SSH(ISSHP)