This paper analyses the roles of various potential quality signals in the demand for cinema in the United Kingdom using a breakdown of advertising totals by media category. Estimation of a two stage least squares model with data for 546 films released in the United Kingdom shows that the impacts of types of advertising on box office revenues vary both in channels and magnitudes of impact. We also offer a more sophisticated treatment of critical reviews than hitherto by examining the spread (entropy) rather than just the mean rating
Nowadays, with the improvement of the living standard, watching movie has been an indispensable part...
This research paper investigates the critical factors that impact the success and profitability of f...
Across the many studies of motion picture box office success, unresolved debates and untested assump...
This paper analyses the roles of various quality signals in the demand for cinema attendance in the ...
Quality signalling in motion picture markets is hardly a new topic. It has been covered by many rese...
Third-party reviews play an important role in many contexts in which tangible attributes are insuffi...
In this paper, we attempt to evaluate whether a film's commercial performance can be forecast. The s...
This paper investigates the factors associated with the success of creative products and services, f...
The film industry is a significant player in the global economy. It calls for significant up-front i...
Brewer, Kelley, and Jozefowicz (2009) used data from the late 1990s to the early 2000’s in order to ...
This paper focuses on the effects of several variables on the domestic box-office demand for the 189...
A multi-billion film and television industry is a non-negligible component of both national and glob...
The study of motion pictures in relation to economics is a unique and interesting topic because of a...
This paper aims to analyze influence of selected factors, based on 2012 year's data, such as genre, ...
An inherent problem in measuring the influence of expert reviews on the demand for experience goods ...
Nowadays, with the improvement of the living standard, watching movie has been an indispensable part...
This research paper investigates the critical factors that impact the success and profitability of f...
Across the many studies of motion picture box office success, unresolved debates and untested assump...
This paper analyses the roles of various quality signals in the demand for cinema attendance in the ...
Quality signalling in motion picture markets is hardly a new topic. It has been covered by many rese...
Third-party reviews play an important role in many contexts in which tangible attributes are insuffi...
In this paper, we attempt to evaluate whether a film's commercial performance can be forecast. The s...
This paper investigates the factors associated with the success of creative products and services, f...
The film industry is a significant player in the global economy. It calls for significant up-front i...
Brewer, Kelley, and Jozefowicz (2009) used data from the late 1990s to the early 2000’s in order to ...
This paper focuses on the effects of several variables on the domestic box-office demand for the 189...
A multi-billion film and television industry is a non-negligible component of both national and glob...
The study of motion pictures in relation to economics is a unique and interesting topic because of a...
This paper aims to analyze influence of selected factors, based on 2012 year's data, such as genre, ...
An inherent problem in measuring the influence of expert reviews on the demand for experience goods ...
Nowadays, with the improvement of the living standard, watching movie has been an indispensable part...
This research paper investigates the critical factors that impact the success and profitability of f...
Across the many studies of motion picture box office success, unresolved debates and untested assump...