A New Model of Marketing Strategy Based on Consumer's Needs and Information Search

刘学
靳炎

Open link

Publication date

January 2002

DOI

10.3969/j.issn.1008-3448.2002.05.005

Publisher

南开管理评论

Journal

issn:1008-3448

Abstract

本项研究从消费者需求与消费者信息搜寻两个维度，将产品市场分为易识常用品市场、易识高档品市场、难识常用品市场、难识高档品市场。基于每一类产品的特征，我们提出不同产品市场的营销战略假设，然后在国内选择五个案例，对我们提出的营销战略假设进行了验证。中国科学引文数据库(CSCD)中国社会科学引文索引(CSSCI)0523-28

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A New Model of Marketing Strategy Based on Consumer's Needs and Information Search

刘学
靳炎

Open link

Publication date

January 2002

DOI

10.3969/j.issn.1008-3448.2002.05.005

Publisher

南开管理评论

Journal

issn:1008-3448

A New Model of Marketing Strategy Based on Consumer's Needs and Information Search

Abstract

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A New Model of Marketing Strategy Based on Consumer's Needs and Information Search

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