A Study on Women’s Reading of TV Shows on Gem TV, Case Study: The City of Kamyaran

This article studies women’s reading of TV shows aired on Gem satellite channel. This is a qualitative research using unstructured interviews. The statistical society is all the female audiences of GEM TV-shows in the city of Kamyaran. To select the sample, the non-probability sampling technique of snowball sampling was used and the sample size for the interviews was 26. For analyze the data, they were coded and the resulting codes were interpreted.The results show that the interviewees tend to compare the lives of the women in the TV shows with their own lives. More over most of the women believe that the TV shows do not really affect them. It seems that the subconscious effects on their thoughts are being ignored. In general, it can be said that the women want to change their relations with men, as well as share of power and gain independency