El potencial educativo de las narrativas digitales en la comunicación para el cambio social. Jóvenes frente al cambio climático como estudio de caso

Digital narratives, thanks to their intrinsic characteristics, are opening fields of interest in topics that require commitment and social action. Climate change, due to its global dimensions, requires a new form of citizen action so that the new generations are challenged to take innovative action. The present study aims at addressing the edu-communication aspects of Youth Against Climate Change, a transmedia and interactive project characterised by a double perspective: education in communication media and education with media. Assuming that JFCC is a project with a high edu-communicative potential, and in order to assess its added value, we base our methodology on the descriptive and qualitative analysis of the web platform as well as interviews