Manufacturer-retailer relationships demonstrate the existence of asymmetric relationships among companies. A large number of consumer goods manufacturers negotiate and conclude contracts with a small number of highly concentrated grocery retailers. Consumer goods manufacturers have expertise in the areas of sourcing, producing and marketing branded products which are demanded by consumers. However, these manufacturers need to obtain listing for their brands within few grocery retailers which represent a significant share of their business. Many companies choose to become dependent on other strong companies because of the benefits that derive from their relationships, even if they are asymmetric. The benefits may include securing substantial...
It is common for a retailer to sell products from competing manufacturers. How then should the firms...
PurposeBuyers and suppliers often perceive relationship governance mechanisms, such as trust and con...
Consider a firm developing an innovative product. Due to market pressures, production must begin soo...
It is common for a retailer to sell products from competing manufacturers. How then should the firms...
Consider a firm developing an innovative product. Due to market pressures, production must begin soo...
Consider a firm developing an innovative product. Due to market pressures, production must begin soo...
In this paper we develop a simple model to analyze the effects of exclusive contracts in vertically ...
In the past decade, we have seen significant increase in the level of outsourcing in many industries...
We investigate the economic determinants of contract structure and entry in an empirical setting wit...
I augment transaction cost economics and the learning to contract perspective by outlining the effec...
There is an increasing need for company awareness of environmental problems and sustainable business...
When is having no previous contract better than having one, if ever? When should a manufacturer/reta...
In this paper, the interacting effect of formal contracts and relational governance on vendor profit...
In a wide range of circumstances, relational contracts can enable strategies that might not otherwis...
Using a sample of long-term supply contracts collected from SEC filings, I show that hold-up concern...
It is common for a retailer to sell products from competing manufacturers. How then should the firms...
PurposeBuyers and suppliers often perceive relationship governance mechanisms, such as trust and con...
Consider a firm developing an innovative product. Due to market pressures, production must begin soo...
It is common for a retailer to sell products from competing manufacturers. How then should the firms...
Consider a firm developing an innovative product. Due to market pressures, production must begin soo...
Consider a firm developing an innovative product. Due to market pressures, production must begin soo...
In this paper we develop a simple model to analyze the effects of exclusive contracts in vertically ...
In the past decade, we have seen significant increase in the level of outsourcing in many industries...
We investigate the economic determinants of contract structure and entry in an empirical setting wit...
I augment transaction cost economics and the learning to contract perspective by outlining the effec...
There is an increasing need for company awareness of environmental problems and sustainable business...
When is having no previous contract better than having one, if ever? When should a manufacturer/reta...
In this paper, the interacting effect of formal contracts and relational governance on vendor profit...
In a wide range of circumstances, relational contracts can enable strategies that might not otherwis...
Using a sample of long-term supply contracts collected from SEC filings, I show that hold-up concern...
It is common for a retailer to sell products from competing manufacturers. How then should the firms...
PurposeBuyers and suppliers often perceive relationship governance mechanisms, such as trust and con...
Consider a firm developing an innovative product. Due to market pressures, production must begin soo...