campaign of real beauty by dove and its implications for today

Dove campaign for real beauty (Year 2007) had its origins in London and Canada with a billboard asking motorists to vote for women whether they have pictured as “fat or fit?” or “wrinkled or wonderful?” , This had kicked off an obvious conversation about society’s concept of female standards of beauty. This happened at a time when digital media allowed consumers to interact and share the campaign’s content in a way that allowed it to go viral on a global scale. That time “Campaign for Real Beauty” was the only groundbreaking campaign cited by everyone. Surprisingly this campaign still has its bold and transparent impact on the advertising industry