Music Journalism 2.0 : A study about music journalists profession in the digital media landscape

This thesis examines the professional role of the music journalist today, how it has been affected by the development of Internet and formats as social media.The aim of this study is to examine the music journalist point of view of how their profession is possibly affected by the expansion of Internet and social media. Through qualitative research interviews with seven, all active music journalists with analysis based on the gatekeeping theory combined with research on the subject music journalism and social media I have seen a development of the profession. The most important conclusion was that social media is becoming a major influence in reporting no matter format of music journalism but in different ways for journalists with different aims of publishing themselves as profiles or not. The advantages of the digital expansion conquers the concequences and the profession aim to develop - not transform or lose its relevance.