Supporting press publishers in a digital era. EPC Policy Brief, 26 January 2018

The history of media, including press publishing, has always been linked to technology advancement. The sector has been continuously transforming itself in line with the emergence of new distribution models and evolving consumer behaviour. Today, digitalisation is the main driver of that change. The media industry has no other option but to invest in innovation and modernise its business model. Outlets that have proven successful in doing so have gained access to bigger markets and found new audiences. Those who will fail to keep up with the digital transformation will progressively lose relevance. As it has already been doing for centuries, the media has to adapt to a changing landscape