Evaluasi Pemanfaatan Media Sosial sebagai Sarana Knowledge Sharing

. The aim of this research is to evaluate the succsess of social media for knowledge sharing among academician in Indonesia in virtual group at Facebook. IS Success Model by Delone and McLean was apply as a basis theory along with individual characteristic factor. This study develops a research model with twelve hypotheses. Model and hypotheses then validated using data from online survey. Online Survey was conducted in a group of Indonesian academician. 160 questionnaires were collected from the survey and use for next analysis. Data was analysis by Partial Least Square (PLS) using Smart PLS V2. There are two type of examination conducted in this research evaluation of measurement model and structural model. This research indicates that social media have been success uses by Indonesian academia for knowledge sharing. This study found that “system use” and “user satisfaction” as main variable influences “individual Impact”. While, “Individual characteristic” influences “system and information quality” furthermore “information quality” influences “system use” and “system use” influences “user satisfaction”