Pembangunan Website Berbasis Crm Guna Pencapaian Tujuan Perusahaan Studi Kasus Pt.global Fortuna

Customer Relationship Management (CRM) is a strategy of acquiring and retaining customers by taking into account the development of technologies relevant to the CRM application. With a CRM strategy, companies can establish a good relationship with customers. Maintaining customer loyalty (customer loyalty) must be carried out by the company in the long term to prevent the occurrence of a condition in which the product is lost in the absence of an "after sales service". The development of CRM itself can not be separated from technology, therefore the use of a CRM company combined with technology-based website will produce a line of target companies to face competition