Analisis Pengaruh Harga Kepercayaan dan Kualitas Pelayanan Terhadap Minat Beli Ulang dalam Berbelanja Online di Instagram (Studi Empiris pada Mahasiswa Universitas Muhammadiyah Surakarta)

This study aims to analyze the influence of price, trust, service quality against repurchase intention in a shop online at instagram. The population in this study all the people who ever shopped online service at instagram. Sampling technique using convenience sampling with a sample 150 respondents. The data collection tool uses questionnaires. Data analysis using multiple linear regression. The results of analysis shows that partially variables of trust and service quality significant effect toward repurchase intention. While the variable of price not significant effect on repurchase intention. For futher research need to add variables that affect repurchase intention such as product quality, promotion, and others