Strategi Media Relations Aziza Syariah Hotel Solo (Studi Deskriptif Kualitatif Tentang Strategi Media Relations Dalam Branding Aziza Syariah Hotel Solo)

This study aims to know the use of strategy media relations which used Public Relations Aziza Syariah Hotel Solo in branding. The type of this research is descriptive qualitative. The technique of sampling using purposive sampling is Public Relations Aziza Syariah Hotel Solo. The techniques of collecting data using by interviews, observation and documentation. The technique of analysis data in this study using technique of analysis data from Miles and Huberman is interactive model. The results showed that Public Relations Aziza Syariah Hotel Solo in conducting branding aims to attract consumers with Islamic hotel based service and facilities. Branding activities conducted public relations using media with press releases, through talk shows in television and radio. The obstacle that occurs in the implementation of media relations is time constraints, especially in the implementation of talk shows, so the public relations should reinforce branding through press release