Pengaruh Kepercayaan, Risiko Persepsian, dan Kemudahan Penggunaan Terhadap Minat Belanja Online(Studi Pada Mahasiswa Universitas Muhammadiyah Surakarta Tahun 2017)

The objectives to be archieved from the implementation of this research are: (1) to analyze the positive effects of trust toward online shopping intention at the students (2) to analyze the negative effects of perceived risk toward online shopping intention at the students (3) to analyze the positive effects of perceived ease of use toward online shopping intention at the students. Type of associative research with quantitative approach. The population in this study is a student of Muhammadiyah University Surakarta. The sample is 120 student, with purposive sampling method, the sampling is limited to the specific type of informants that match the criteria of the researcher. Data analysis technique in this research use: (1) test the quality of data instrument used validity test with CFA, reliability test with cronbach alpha, and normalitas with Kolmogorov-Smirnov. (2) multiple regression test, (3) hypothesis testing, using t test, F test. The result of this study indicate that: (1) trust analysis results have a significant effect toward online shopping intention, This is evidence from the value generated trust variable t sig. 0,000 < 0,05. (2) perceived risk analysis results have a significant effect toward online shopping intention, This is evidence from the value generated perceived risk variable t sig. 0,025< 0,05. (3) perceived ease of use analysis results have a significant effect toward online shopping intention, This is evidence from the value generated perceived ease of use variable t sig. 0,001< 0,05. (4) trust, perceived risk, and perceived ease of use have a significant effect toward online shopping intention. This is evidence by the test results obtained value of F count 20,556 with significance (0,000