The templatents of the habits as the means to decrease the problems of limited resources of the small and middle Ukrainian business

Одним із найактуальніших питань, що постають перед сучасними підприємствами, є підвищення ефективності їх діяльності. Це питання потребує особливої уваги в розрізі багатьох малих та середніх підприємств, що зайняті в сфері обслуговування окремих домогосподарств та індивідуумів через брак фінансових, людських та часових ресурсів. В статті запропоновано підхід до дослідження ринку шляхом поєднання психології, а саме питання людських звичок та аналітики на мікрорівні.The effectiveness of the company is one of the key issues of our time: time of the globalization and unlimited market. The purpose of this article is to analytics of human habits in the marketing of Ukrainian business. We proposed the component "analytics+psychology" of the philosophy of «modern management» in the article. This component is aimed at increasing the effectiveness of the company in terms of assortment management. The first moment of this component is the choosing of the main goods to production and sale among all that we can produce; second moment is that we can to do the fast analysis of location and to write the effective business-plan; the third - if we know habits of our clients we can use it or change to increase our profit. In the process of activity of many small and medium-sized domestic enterprises there is a situation of considerable limited resources and needs for optimization of available capacities. It is for this purpose that the philosophy of "modern management" is developed. One of the most effective tools in this philosophy is the use of analytics and psychology to study buyer behavior patterns and build a needs-based system based on the emerging patterns of habits, which can significantly increase the efficiency of the activity and minimize the problems of resource constraints in the context of market research. The tool for combining analytics and studying habits and creating templates also allows you to create rules and action plans that are "not linked" to past experience and may even be used by new employees who are in fact new to the industry, but who are able to act clearly and qualitatively. instructions given to them. Therefore, the «Modern management» is one of the main tools that make it possible to function effectively and compete on the modern globalized market. This conception is modular and very flexible