Add to ORKGTitle: Use of archival footage in audiovisual advertising: case studies. Audiovisual advertising tells short stories in a few seconds, using techniques inherited from cinema and television. A resource that gives a special tone or tint to the story is the use of archival images. Some cases are analyzed to describe the different uses of archival footage in audiovisual advertising
Many important filmmakers have perfected their cinematographic technique by filming advertisements. ...
For some decades, the recognition of the value of actuality films and its discussion as a record of ...
p. 140-160Se analizan las peculiaridades del documento audiovi-sual y el tratamiento documental que ...
The reuse of archive footage is usual in television productions to complete or contextualize a story...
This article presents an analysis of the use of the audiovisual archive as an input for documentary ...
This text deals with the audiovisual in all its aspects: as an artistic product, as a source of info...
Due to the foreseen increase in the amount of audiovisual footage to be received by the local munici...
Analysis of the audiovisual material’s peculiarities and its management in television information un...
El texto se centra en el análisis de las relaciones entre Cine y Publicidad, concretamente, en la ut...
Metadata associated with the images that enter the documentation department of the televisions are i...
New business strategies and valorization of online audiovisual archives. Digitization and the rapid...
Three are the principal characteristics of the television archives, among the company archives: the...
Nowadays, audio-visual market in Spain is undergoing a significant process of transformation that wi...
The documents that preserve the audiovisual archives of television they are important for the resear...
Géneros narrativos audiovisuales en publicidad hace un recorrido por los diferentes géneros narrativ...
Many important filmmakers have perfected their cinematographic technique by filming advertisements. ...
For some decades, the recognition of the value of actuality films and its discussion as a record of ...
p. 140-160Se analizan las peculiaridades del documento audiovi-sual y el tratamiento documental que ...
The reuse of archive footage is usual in television productions to complete or contextualize a story...
This article presents an analysis of the use of the audiovisual archive as an input for documentary ...
This text deals with the audiovisual in all its aspects: as an artistic product, as a source of info...
Due to the foreseen increase in the amount of audiovisual footage to be received by the local munici...
Analysis of the audiovisual material’s peculiarities and its management in television information un...
El texto se centra en el análisis de las relaciones entre Cine y Publicidad, concretamente, en la ut...
Metadata associated with the images that enter the documentation department of the televisions are i...
New business strategies and valorization of online audiovisual archives. Digitization and the rapid...
Three are the principal characteristics of the television archives, among the company archives: the...
Nowadays, audio-visual market in Spain is undergoing a significant process of transformation that wi...
The documents that preserve the audiovisual archives of television they are important for the resear...
Géneros narrativos audiovisuales en publicidad hace un recorrido por los diferentes géneros narrativ...
Many important filmmakers have perfected their cinematographic technique by filming advertisements. ...
For some decades, the recognition of the value of actuality films and its discussion as a record of ...
p. 140-160Se analizan las peculiaridades del documento audiovi-sual y el tratamiento documental que ...