The present study deals with the determination of the nonlinear response of the masonry regarded as a regular, i.e. periodic, composite material made of bricks and mortar. A homogenization procedure is applied deriving the masonry overall mechanical response on the basis of the study of a single unit cell. An enriched plane state kinematic model including the effect of the transversal strains of the masonry is presented. This is a simplified form of the full three-dimensional approach. Different cohesive constitutive models are introduced for the brick and mortar; in particular, the frictional effect, playing an important role in the masonry response, is accounted for in the mortar joints. Two main issues are addressed: (a) different struct...