Görandet av det genusvetenskapliga syftet : En kvalitativ analys av genusvetenskapliga institutioners sätt att marknadsföra ämnet

This essay examines Swedish education institutions and their ways of marketing gender studieson their websites to future students. The purpose was to analyze how the political and scientificambitions of the field are affected by the way it is presented to attract students. The materialcontains of the informative texts from all Swedish institutions that offer gender studies on ahigh education level and the method that was used was discourse analysis inspired by the ideasof Michel Foucault. The essay also describes how feminist activism has affected the genderstudies field historically and the study leans on scientific theories by Ruth Hubbard andThomas Kuhn. It also renders from political theories by Chantal Mouffe. The study shows thatthe way gender studies are presented is highly influenced by neoliberal ideas and the society’svaluing of education that will lead to concrete possibilities of employment for the student. Thisis in conflict with ideas within the gender studies field that lean on a critical perspectivetowards the society and how structural power relation’s work. The gender studies student isconstructed as a person with an interest in gender equality issues and an urge to learn moreabout the way power works in the society as a whole as well as within themselves