Add to ORKGThe rising demand for customized products induces complex changes in the production system and supply chain of manufacturing and services companies. While variety appears essential to satisfy the customer requirements, it cannot be achieved without flexibility, which is part of performance. Dealing with a mass customization strategy, company managers need tools to help them make decisions. This paper proposes a decision support tool, designed for companies oriented toward mass customization, which links the four key concepts: variety, flexibility, performance and customer satisfaction. Designed in the form of an influence diagram, it highlights the main connections between the key metrics involved in mass customization
Customers' requirements have been changing in recent years. Customers are increasing their demands t...
Recent market interest on customized offers and intensive competition on attracting market globally,...
Abstract: Mass customization is the capability, realized by a few companies, to offer individually t...
The rising demand for customized products induces complex changes in the production system and suppl...
In the supply chain management customer is the most significant component and mass customization is ...
Purpose: The purpose of this paper is to explore the role of supply chain management in enabling man...
Much of the research on mass customization strategy implementation reflects a functional focus, cons...
The current market interest for products tailored to individuals’ preferences along with customer fa...
Thesis (M. Eng. in Logistics)--Massachusetts Institute of Technology, Engineering Systems Division, ...
The purpose of this paper is to ask the question - does mass customization really hold the key to cu...
Customers' requirements have been changing in recent years. Customers are increasing their demands t...
Today many companies throughout the world recognize the need to provide outstanding service to custo...
The purpose of this paper is to ask the question - does mass customization really hold the key to cu...
In this paper we make the distinction between subjective and objective customer needs. The subjectiv...
Customers' requirements have been changing in recent years. Customers are increasing their demands t...
Recent market interest on customized offers and intensive competition on attracting market globally,...
Abstract: Mass customization is the capability, realized by a few companies, to offer individually t...
The rising demand for customized products induces complex changes in the production system and suppl...
In the supply chain management customer is the most significant component and mass customization is ...
Purpose: The purpose of this paper is to explore the role of supply chain management in enabling man...
Much of the research on mass customization strategy implementation reflects a functional focus, cons...
The current market interest for products tailored to individuals’ preferences along with customer fa...
Thesis (M. Eng. in Logistics)--Massachusetts Institute of Technology, Engineering Systems Division, ...
The purpose of this paper is to ask the question - does mass customization really hold the key to cu...
Customers' requirements have been changing in recent years. Customers are increasing their demands t...
Today many companies throughout the world recognize the need to provide outstanding service to custo...
The purpose of this paper is to ask the question - does mass customization really hold the key to cu...
In this paper we make the distinction between subjective and objective customer needs. The subjectiv...
Customers' requirements have been changing in recent years. Customers are increasing their demands t...
Recent market interest on customized offers and intensive competition on attracting market globally,...
Abstract: Mass customization is the capability, realized by a few companies, to offer individually t...