The influence of bloggers and social media on choice of fashion products

Razvoj i popularnost društvenih mreža i blogova nije promijenila samo način komunikacije već i ponašanje potrošača i njihov odabir modnih proizvoda. Blogovi su postali novi medij preko kojega se šire informacije, okupljaju istomišljenici i pokreće novi pogled na svijet mode. Društvene mreže, kao dio svijeta interneta, promijenile su način na koji većina populacije komunicira i njihovom pojavom došlo je do značajnih promjena u marketingu i načinu na koji tvrtke, odnosno dizajneri, žele uspostaviti kontakt sa svojim kupcima. Kroz ovaj rad nastoji se odgovoriti na pitanje da li bloggeri i društvene mreže utječu na odabir modno odjevnog proizvoda i u kojoj mjeri. Poznato je kako su danas potrošači sve zahtjevniji i svakim danom traže nove informacije koje bi im olakšale i skratile vrijeme odabira i kupovine, jer vrijeme je novac.The development and popularity of social networks and blogs has not only changed the way of communication, but the behavior of consumers and their choice of fashion products. Moreover, blogs have become a new medium through which information is spread, they occupy people of similar fashion tastes and create a new look at world fashion. Social networks, as part of the Internet, have changed the way the majority of the population communicates and their appearance caused significant changes in marketing. Most importantly, social networks and blogs changed the way companies and fashion designers want to establish and retain contact with their customers. Through this graduate thesis, we try to answer the question of whether bloggers and social networks influence the consumers choice of fashion clothing products and to what extent. It is known that today, consumers are more and more demanding than ever before. Each day they are looking for new information to ease and shorten the time of choice and purchase because, as we all know, time is money