Corporate social responsibility in the banking sector

Predmet diplomskog rada je proučavanje društveno odgovornog poslovanja bankarskog sektora u Republici Hrvatskoj s ciljem utvrđivanja posluju li banke društveno odgovorno te prepoznaje li javnost provedene inicijative banaka. U radu su korištene sljedeće metodologije: metoda analize, metoda sinteze, metoda deskripcije, metoda ankete, metoda deskriptivne i inferencijalne statistike, kvalitativna analiza i komparativna metoda. Podaci o stavovima klijenata banaka prikupljani su metodom ankete te su obrađeni alatima deskriptivne i inferencijalne statistike odnosno primjenom regresijske analize, F-testa, t-testa i Hi-kvadrat testa te Pearsonovog i Spearmanovog koeficijenta korelacije. Inferencijalnom statistikom testirane su istraživačke hipoteze. Glavnom hipotezom utvrđeno je posluju li banke u Republici Hrvatskoj na načelima koncepta društveno odgovornog poslovanja. Pomoćnim hipotezama testirane su razlike između ispitanika s obzirom na sociodemografska obilježja radi utvrđivanja uzroka rezultata glavne hipoteze, odnosno poznaju li ispitanici pojam društveno odgovornog poslovanja, razlikuju li se mišljenja ispitanika na temelju sociodemografskih obilježja te koji čimbenici utječu na preferencije i odabir pružatelja financijskih usluga. Na temelju podataka dobivenih anketnim istraživanjem, metodom komparacije izrađena je usporedba Zagrebačke banke d.d. i Privredne banke Zagreb d.d. s ciljem utvrđivanja u kojoj mjeri njihovi klijenti prepoznaju društveno odgovorne aktivnosti promatranih banaka.The subject of the graduate thesis is to study the corporate social responsibility in the banking sector in the Croatia with a view to determining whether the banks are doing business socially responsible and does the public recognize the initiatives of banks. The following methodologies were used in this paper: method of analysis, synthesis method, descriptive method, survey method, descriptive and inferential statistics, qualitative analysis and comparative method. Data on the attitudes of bank clients were collected by the survey method and processed using tools of descriptive and inferential statistics i.e. using regression analysis, F-test, t-test, Chi-squared test and Pearson's correlation coefficient and Spearman's rank correlation coefficient. Research hypotheses were tested by inferential statistics. With the main hypothesis were found whether banks in the Croatia do business on the principles of the concept of corporate social responsibility. With the auxiliary hypotheses were tested the differences between the respondents with regard to socio-demographic characteristics in order to determine the causes of result of the main hypothesis, i.e. whether the respondents know the concept of corporate social responsibility, whether the opinions of the respondents differ based on socio-demographic characteristics and which factors influence the preferences and choice of financial services providers. Based on the data obtained by the survey method, with the comparative method were made comparison of the Zagrebačka banka d.d. and the Privredna banka Zagreb d.d. with a view of determining to what extent their clients recognize the socially responsible activities of the observed banks