Two studies examined the impact of online store reviews on consumer trust in online stores. Based on the warranting principle, it was proposed that consumer reviews are a more important cue for judging the trustworthiness of an online store than the overall reputation of the store (Experiment 1) or assurance seals (Experiment 2). The role of dispositional trust was also examined. In both experiments, consumer reviews turned out as the strongest predictor of trustworthiness judgments. Store reputation had no significant effect. In Experiment 1, there was a main effect of dispositional trust on perceived trustworthiness. In Experiment 2, dispositional trust moderated the effects of reviews and assurance seals. High trusters were more influenc...
This research examines the constructs of high and low trust on consumers’ behavior with online shopp...
Research has shown trust is key to the success of electronic commerce [8] [11] [41]. However, the qu...
This research investigates how online customer reviews, a particular form of electronic word of mout...
Two studies examined the impact of online store reviews on consumer trust in online stores. Based on...
This research investigates how online customer reviews affect consumer decision-making (willingness ...
This chapter investigates how online customer reviews affect consumer decision-making (willingness t...
Consumer endorsements have along been used as an advertising strategy, and now, it is also easy to s...
Online reviews and trust cues are two core aspects of e-commerce. Based on these features, users can...
Merchant reputation is a collective measure of trustworthiness derived from a combination of receive...
Merchant reputation is a collective measure of trustworthiness derived from a combination of receive...
The study reported here raises some questions about the conventional wisdom that the Internet create...
Despite the recent interest in user-generated online reviews, understanding how various dimensions o...
Online reviews, as a major form of online word-of-mouth, are one of the important reference indicato...
This empirical paper explores the antecedents and consequences of trust in the online retail context...
With the proliferation of online Tourism websites, consumers’ Web-based search queries for cues that...
This research examines the constructs of high and low trust on consumers’ behavior with online shopp...
Research has shown trust is key to the success of electronic commerce [8] [11] [41]. However, the qu...
This research investigates how online customer reviews, a particular form of electronic word of mout...
Two studies examined the impact of online store reviews on consumer trust in online stores. Based on...
This research investigates how online customer reviews affect consumer decision-making (willingness ...
This chapter investigates how online customer reviews affect consumer decision-making (willingness t...
Consumer endorsements have along been used as an advertising strategy, and now, it is also easy to s...
Online reviews and trust cues are two core aspects of e-commerce. Based on these features, users can...
Merchant reputation is a collective measure of trustworthiness derived from a combination of receive...
Merchant reputation is a collective measure of trustworthiness derived from a combination of receive...
The study reported here raises some questions about the conventional wisdom that the Internet create...
Despite the recent interest in user-generated online reviews, understanding how various dimensions o...
Online reviews, as a major form of online word-of-mouth, are one of the important reference indicato...
This empirical paper explores the antecedents and consequences of trust in the online retail context...
With the proliferation of online Tourism websites, consumers’ Web-based search queries for cues that...
This research examines the constructs of high and low trust on consumers’ behavior with online shopp...
Research has shown trust is key to the success of electronic commerce [8] [11] [41]. However, the qu...
This research investigates how online customer reviews, a particular form of electronic word of mout...