What makes people refuse to lie? : understanding pure lie aversion

In this paper, I examine pure lie aversion in a controlled experiment. When both the liar and the person that is being lied to benefits from the lie, why do some people still refuse to lie? I use treatments to capture pure lie aversion and examine the role of context, content and the effect when using intuition. Pure lie aversion is presumably present in all lies, which means my findings may be applicable to a wide range of real-world setting