Add to ORKGThis study is one of the few empirical works addressing the impact of offline and online store impressions on consumer online purchase intentions. Building upon the literature on store image and consumer online purchasing, we propose positive effects of online store image and suggest mixed influences of offline store image perceptions. Drawing on a sample of 630 customers of one of the largest music retail stores in the Netherlands, hypotheses are tested. The empirical results clearly support the assumed positive effect of online store image, and confirm that the influence of offline store image on online purchase intentions can be positive as well negative. We discuss the implications of our research, and conclude with directions for furt...
This study focuses on predicting the online purchase intention of consumers purchasing from e-commer...
The influence of electronic word-of-mouth (eWOM) on consumers’ online purchase decisions is well-doc...
The rise of Internet has created a new way of communicating and interacting not only with one and an...
The advantages of the bricks-and-clicks retail format in the battle for the online customer has been...
Our study provides insight into the relationships between online store beliefs and consumer online i...
Researchers have developed several variables contained in the online shop which has the meaning of o...
In this study, seven factors affecting consumer perception of online store image are identified base...
Consumers perceive a range of risks in online shopping, especially when compared to shopping in conv...
This dissertation investigates consumers’ prepurchase evaluations of buying books offline and online...
The studies of online purchase intention have been done extensively throughout the world by testing ...
This dissertation investigates consumers’ prepurchase evaluations of buying books offline and online...
Technological developments and pandemic conditions that limit people's movement have triggered an in...
International audienceThe purpose of this paper is to assess whether the image of a retailer - beyon...
As e-commerce approaches 17% of total retail sales companies are looking for opportunities to increa...
While the penetration of the Internet in consumers’ daily lives still continue with an increasing mo...
This study focuses on predicting the online purchase intention of consumers purchasing from e-commer...
The influence of electronic word-of-mouth (eWOM) on consumers’ online purchase decisions is well-doc...
The rise of Internet has created a new way of communicating and interacting not only with one and an...
The advantages of the bricks-and-clicks retail format in the battle for the online customer has been...
Our study provides insight into the relationships between online store beliefs and consumer online i...
Researchers have developed several variables contained in the online shop which has the meaning of o...
In this study, seven factors affecting consumer perception of online store image are identified base...
Consumers perceive a range of risks in online shopping, especially when compared to shopping in conv...
This dissertation investigates consumers’ prepurchase evaluations of buying books offline and online...
The studies of online purchase intention have been done extensively throughout the world by testing ...
This dissertation investigates consumers’ prepurchase evaluations of buying books offline and online...
Technological developments and pandemic conditions that limit people's movement have triggered an in...
International audienceThe purpose of this paper is to assess whether the image of a retailer - beyon...
As e-commerce approaches 17% of total retail sales companies are looking for opportunities to increa...
While the penetration of the Internet in consumers’ daily lives still continue with an increasing mo...
This study focuses on predicting the online purchase intention of consumers purchasing from e-commer...
The influence of electronic word-of-mouth (eWOM) on consumers’ online purchase decisions is well-doc...
The rise of Internet has created a new way of communicating and interacting not only with one and an...