Add to ORKGThe focus of this article is on the emergence and development of multi-unit franchising in the USA from the franchisee\u27s perspective. After a historical summary of the development of franchising from a marketing viewpoint, a typology of different franchisee types is provided, and the multi-unit franchising paradox is presented. The article offers a discussion of reasons why individuals might be enticed to become multi-unit franchisees. Emphasis is placed on entrepreneurship as a possible motive for sequential owners\u27 involvement as multi-unit franchisees. The article concludes by providing encouragement for future research to investigate the issue empirically
Purpose – This paper aims to extend current understanding of organisational choice theory through ex...
Despite the lack of significant entrepreneurial orientation of franchisees, an approach is suggested...
An important challenge for franchisors is to find individuals with strong intentions to become franc...
The focus of this article is on the emergence and development of multi-unit franchising in the USA f...
In this theoretical paper, we give an overview of the development of literature on multi-unit franch...
This study provides a deeper understanding of the relevance of the entrepreneurship phenomenon to th...
This article has two main objectives: first, to identify the various entrepreneurial profiles of the...
This study examines multi-unit franchising in the domestic fast-food industry from the franchisee\u2...
The focus of this paper is on multi-unit franchising from the franchisee perspective. After a histor...
In spite of the important contributions of franchising to many economies, it remains unclear whether...
Franchising is a major trend in the hotel industry. Despite the fact that almost two-thirds of brand...
The objective of this study is to explain the franchisor’s choice between single-unit and mult...
Given the proliferation of franchising all over the world, it is crucial that franchisors pay signif...
The article reviews the line of franchising research known as managing a franchise system. The main ...
In this article we explore strategic reasons justifying the recent emergence of multiple unit franch...
Purpose – This paper aims to extend current understanding of organisational choice theory through ex...
Despite the lack of significant entrepreneurial orientation of franchisees, an approach is suggested...
An important challenge for franchisors is to find individuals with strong intentions to become franc...
The focus of this article is on the emergence and development of multi-unit franchising in the USA f...
In this theoretical paper, we give an overview of the development of literature on multi-unit franch...
This study provides a deeper understanding of the relevance of the entrepreneurship phenomenon to th...
This article has two main objectives: first, to identify the various entrepreneurial profiles of the...
This study examines multi-unit franchising in the domestic fast-food industry from the franchisee\u2...
The focus of this paper is on multi-unit franchising from the franchisee perspective. After a histor...
In spite of the important contributions of franchising to many economies, it remains unclear whether...
Franchising is a major trend in the hotel industry. Despite the fact that almost two-thirds of brand...
The objective of this study is to explain the franchisor’s choice between single-unit and mult...
Given the proliferation of franchising all over the world, it is crucial that franchisors pay signif...
The article reviews the line of franchising research known as managing a franchise system. The main ...
In this article we explore strategic reasons justifying the recent emergence of multiple unit franch...
Purpose – This paper aims to extend current understanding of organisational choice theory through ex...
Despite the lack of significant entrepreneurial orientation of franchisees, an approach is suggested...
An important challenge for franchisors is to find individuals with strong intentions to become franc...