Starting a new journal is never easy and this also holds true for Studies in Second Language Learning and Teaching. The first question that should be posed when the idea is conceived is whether there is demand for such a journal in the community and the distinctive features that will make it distinguishable from or perhaps even superior to other publications already in existence. The second challenge is convincing eminent scholars to agree to become part of the project, which is a fundamental issue for any journal which aspires to achieve some degree of prominence. Yet another problem is finding authors that will be willing to submit their work to the journal, thus ensuring that there is no risk that sooner or later it may run out of papers...