Strategic Management

The research title is Strategic Planning in Non-profit Organisations in New Zealand. This project is on Jumble around Incorporation which is opportunity shop (OP-SHOP) and situated in Leamington, Cambridge. The researcher is doing volunteer job in this incorporation that is why she has chosen this incorporation for project because it is convenient to do research while doing volunteering there. The researcher has purpose behind doing research. The main purpose of the research on this project is to identify that how can it grow more effectively by eliminating its issues and barriers and what are the recommendations to bring improvement in this business while doing SWOT analysis and PEST analysis? She has done literature review too to find out solution for queries. Moving further, this business is going well but the researcher opine that this incorporation can succeed more while abolishing business’s issues and constraints. She has identified some weaknesses and also found some recommendations so as to root out the issues and to make this business more effective. The research on this project will prove fruitful because it will aid to bring improvement and expansion in the growth of the business. Moreover, to research, the researcher chose primary and secondary methods. She did personal observations, mailing questionnaire and direct interview. Initially, the researcher got ethics approval so as to ask questions to the president, committee members and customers by using above said methods. After that, she got answers of that queries which she had set in the research proposal. On the basis of these answers, the researcher finally got the conclusion with recommendations for the business. In a nutshell, she got some recommendations for the business. Firstly, this business can have more volunteers if they provide some reward to the volunteers such as special gift. All volunteers are not familiar to each other so committee should organise a lunch or dinner so that everyone could know each other and become friendly. Moreover, this incorporation has less storage area and the business premises is also on lease so the researcher thinks that government should donate a property where this organisation has established because the business premises is on lease so they would have to go somewhere else if anything happen or government can donate enough property where this business could set up and also could end up some problems like only one changing room, less storage space for stuff to go longer and for next season clothing. Last but not the least, committee should purchase an EETPOS system so that customers will find it easy to pay quickly rather carrying cash. Hope, this research project could help this business to improve and grow more