The article focuses on the lack of Australian legislation to regulate green marketing campaigns that could lead to greenwashing wherein a manufacturer or retailer promotes its green credentials but overstates the benefits to mislead consumers. Linking to the corporate social responsibility movement and the corporate governance concept, many companies promote their green credentials from carbon neutral wine to green cars. The Australian Consumer Law 2011 brings all laws under one regulation
This paper investigates the concept of greenwashing and its application in automotive industry. To d...
In the societies of today there is a commercial requirement that companies take social responsibilit...
This study used the systematic review methodology to examine peer-reviewed journal articles publishe...
The market for ‘green’ products has expanded drastically over recent years in response to increased ...
The Australian Senate has established ‘an inquiry into greenwashing, particularly claims made by com...
'Green and clean' has been used as a key marketing tool to promote Australian products overseas. Th...
The term “greenwashing” refers to false or misleading environmental claims in advertising. This Note...
This article focuses on the extent to which unenforceable voluntary initiatives undertaken by corpor...
Corporate Social Responsibility provides a means through which corporations can establish their gree...
Many consumers seek to purchase environmentally friendly products and companies have responded with ...
Background: Greenwashing is a constantly growing phenomenon which is known to be an issue created by...
In this symposium article, I explore the concept of greenwashing in more depth. In the first part of...
Though advertising, at its core, aims to persuade consumers to buy a certain product, it has also de...
We stand at the dawn of the Eco-mark Era—a period in which green branding, advertising environmental...
This paper examines the inclusion of sustainability into marketing activities of the top Australian ...
This paper investigates the concept of greenwashing and its application in automotive industry. To d...
In the societies of today there is a commercial requirement that companies take social responsibilit...
This study used the systematic review methodology to examine peer-reviewed journal articles publishe...
The market for ‘green’ products has expanded drastically over recent years in response to increased ...
The Australian Senate has established ‘an inquiry into greenwashing, particularly claims made by com...
'Green and clean' has been used as a key marketing tool to promote Australian products overseas. Th...
The term “greenwashing” refers to false or misleading environmental claims in advertising. This Note...
This article focuses on the extent to which unenforceable voluntary initiatives undertaken by corpor...
Corporate Social Responsibility provides a means through which corporations can establish their gree...
Many consumers seek to purchase environmentally friendly products and companies have responded with ...
Background: Greenwashing is a constantly growing phenomenon which is known to be an issue created by...
In this symposium article, I explore the concept of greenwashing in more depth. In the first part of...
Though advertising, at its core, aims to persuade consumers to buy a certain product, it has also de...
We stand at the dawn of the Eco-mark Era—a period in which green branding, advertising environmental...
This paper examines the inclusion of sustainability into marketing activities of the top Australian ...
This paper investigates the concept of greenwashing and its application in automotive industry. To d...
In the societies of today there is a commercial requirement that companies take social responsibilit...
This study used the systematic review methodology to examine peer-reviewed journal articles publishe...