Global television formats in the People's Republic of China: popular culture, identity and the 'Mongolian cow sour yoghurt super girls contest'.

This thesis analyses the television program known as 'Super Girls', which aired on Hunan Satellite Television from 2004-2006 in the Peoples' Republic of China. In the West, this program is sometimes referred to as 'Chinese Idol' because of its similarities to the globally popular television format, 'Idol'. Although 'Super Girls' shares many similarities with 'Idol' there are also equally important differences. This thesis examines these differences as a way of theorising the how the program negotiates the localisation of a Western television format. First, the program is placed in the broader context of the increased liberalisation and commercialisation of the Chinese television industry. Secondly, the thesis analyses the concept of format television and presents the logic behind the global shift toward producing this type of programming. Next, specific aspects of Super Girls are analysed in detail to bring out how the program functioned culturally in the context of China. These aspects of Super Girls include, the way the program represents the changing role and potential of television from the PRC to contribute to negotiations on Chinese identity that take place among the various symbolic universes of Cultural China, including the global Chinese Diaspora. The thesis also explores the nature of the celebrities produced by the contest through isolating their meaning and significance within the Chinese context. The thesis argues that the contest winners are celebrated for their individuality and come to stand for the rise of 'ordinary power'. The thesis also examines the ways in which Super Girls embraces its audience through new modes of address and offering new types of agency for its audience. As a result, Super Girls offers insight into how Chinese culture is now shaped by a rise of 'ordinary empowerment' where the bottom-up cultures are hybridised with the traditional high culture in television broadcasting