The use of geomarketing technology allows the user to see on maps customers, prospects, socio economic data in order to: \u2022 find best location for a new depot/agency/... \u2022 verify Cannibalization areas (these were the common sales areas within the different plants) \u2022 balance the salesman regions \u2022 modify sales strategy analyzing: o weak areas o behavior of customer o behavior of salesman o potential customer o competitor
International audienceThis article introduces a new method for optimising the marketing-mix of a pro...
O empresário inovador, ao tomar decisões estratégicas referente ao seu negócio, deve compreender a i...
Según management journal.net, “el Geomarketing más que el resultado de la globalización, es más bien...
The GIS lab of the Department of Economy Society a Territory of the University of Udine is involved ...
This dissertation has verified the contribution that geomarketing - a tool which uses computational ...
Geomarketing, a new way of knowledge-based marketing, integrates geographic analysis, reasoning, an...
[EN] The retail distribution sector is facing a difficult time as the current landscape is characte...
Purpose - The purpose of this paper is to study the optimization of the geographical location of a n...
Purpose - The tools in support of company decisions related to the choice of locations, for example,...
© 2016, International Journal of Pharmacy and Technology. All rights reserved.Geographical marketing...
In the current economic and socio-demographic context, the pressure exerted over the informatic depa...
Geomarketing in the business world analyzes the behavior of users or customers, taking as a referenc...
International audienceLocation-based Marketing outlines the main concepts, methods and strategies fo...
The strategic location is no longer a guarantee of the company to achieve profitability. It takes mo...
The strategic location is no longer a guarantee of the company to achieve profitability. It takes mo...
International audienceThis article introduces a new method for optimising the marketing-mix of a pro...
O empresário inovador, ao tomar decisões estratégicas referente ao seu negócio, deve compreender a i...
Según management journal.net, “el Geomarketing más que el resultado de la globalización, es más bien...
The GIS lab of the Department of Economy Society a Territory of the University of Udine is involved ...
This dissertation has verified the contribution that geomarketing - a tool which uses computational ...
Geomarketing, a new way of knowledge-based marketing, integrates geographic analysis, reasoning, an...
[EN] The retail distribution sector is facing a difficult time as the current landscape is characte...
Purpose - The purpose of this paper is to study the optimization of the geographical location of a n...
Purpose - The tools in support of company decisions related to the choice of locations, for example,...
© 2016, International Journal of Pharmacy and Technology. All rights reserved.Geographical marketing...
In the current economic and socio-demographic context, the pressure exerted over the informatic depa...
Geomarketing in the business world analyzes the behavior of users or customers, taking as a referenc...
International audienceLocation-based Marketing outlines the main concepts, methods and strategies fo...
The strategic location is no longer a guarantee of the company to achieve profitability. It takes mo...
The strategic location is no longer a guarantee of the company to achieve profitability. It takes mo...
International audienceThis article introduces a new method for optimising the marketing-mix of a pro...
O empresário inovador, ao tomar decisões estratégicas referente ao seu negócio, deve compreender a i...
Según management journal.net, “el Geomarketing más que el resultado de la globalización, es más bien...