The influence of colors on perception and experience

V magistrski nalogi se osredotočamo predvsem na dejavnike prednostne izbire barve in simpatije za določeno barvo ter jih skušamo povezati z uporabo funkcionalne barve v vsakdanjem življenju. Skozi primerjalno analizo uporabe barv v različnih okoliščinah in uporabe barv v zdravilske namene potrdimo tezo: pomembnost individualnega pristopa k namenski uporabi barv. Skozi teoretično vrednost in asociativne konotacije barvam, ki jih v praktičnem delu naloge podamo obiskovalcem, spodbujamo zaznavo občutenja posameznika za določeno barvo. Večino ustaljenih praks uporabe barv je posplošenih na množično uporabo, pri tem pa se ne upošteva predispozicije posameznika. Nujno je obravnavati posameznikovo prednostno izbiro barv, asociativno konotacijo, psihofizično stanje in njegove želje ter potrebe pri izdelavi osebnostne barvne shematike. Le na tak način lahko zagotovimo celostno obravnavo in postopoma vzpostavimo barvno ravnovesje posameznika. Individualni pristop bi nedvomno pripomogel k večji in bolj namenski uporabi barve pri posameznikih v vsakdanjem življenju.In the master\u27s thesis the focus is primarily on the factors of the preferred color choice and the sympathy for a certain color, and their connection of everydays usage of colors. Through the comparative analysis of the usage of colors in different circumstances and the usage of colors for medicinal purposes, the following thesis is confirmed: the importance of the individual approach to the dedicated usage of colors. Through the theoretical value and associative connotations of the colors that are given to visitors in the practical part of the thesis, the perception of the individual\u27s sense for a particular color was encouraged. Most of the established practices in the usage of colors are generalized to mass usage without taking into account the predisposition of the individual. It is necessary to consider the individual\u27s preferred color choice, associative connotation, psychophysical condition, his wishes and his needs when making a personal color scheme. Only this way an integrated treatment can be provided and the color balance of the individual can be gradually established. The individual approach would undoubtedly contribute to a greater and more specific usage of color by individuals in everyday life