Facebook: one of the most prominent and effective mass media for consumer promotion in Bangladesh

This internship report is submitted in a partial fulfillment of the requirements for the degree of Bachelor of Business Administration, 2018.Cataloged from PDF version of internship report.Includes bibliographical references (page 31).This internship report stresses on the importance and potential of Facebook as a mass medium for running consumer promotion campaign in Bangladesh which I have realized during my internship in the Digital Services Department of Ogilvy & Mather Communications (Pvt.) Ltd from October 17, 2017 to January 17, 2017. As I was in the Digital Services Department of Ogilvy & Mather Communications (Pvt.) Ltd, I got the opportunity to experience how effective Facebook really is as a medium for brands to market their products/services in Bangladesh especially for running consumer promotion campaign. During my internship, I have experienced that many of the brands in Bangladesh are now realizing the importance of Facebook and starting to prefer Facebook for running their promotion campaigns.Facebook as a tool also allows businesses various benefits that no other media can provide. A massive share of the consumer can be reached and retained through Facebook. Yet, during my internship, I realized, a lot of companies in Bangladesh don’t have Facebook presence. Even among the companies who have their presence in Facebook, many of them fail to realize the importance of Facebook as a marketing medium and do not manage or maintain and thus utilize it properly. This way they fail to grab and retain a huge portion of their potential customers. In this report, I essentially have used data and information that can be interpreted to justify the importance and significance of Facebook as a mass marketing medium in Bangladesh for consumer promotion. My justification will help brands to realize the need of Facebook as a mass medium for consumer promotion and thus help them utilize the benefits and opportunities that Facebook offers as a mass medium for consumer promotion campaign in Bangladesh.Hesamul AzizB. Business Administratio