Language is a powerful identity of an ethnic group. It is with difficulty that a minority group maintains its mother tongue in a multilingual society, particularly so when other languages such as Malay, English and Chinese have economic advantages over Tamil. Even though in Malaysia Tamil language is taught in primary schools for children aged 7 to 12 and in secondary schools for the students aged 13 to 18, only a few continue to study this language in their higher education. It is a challenge for the educators in higher education institutes to encourage and attract students to study Tamil and is equally challenging to encourage them to maintain Tamil language in their daily conversations. The main aim of this study is to identify the langu...