The purpose of this study is to validate the impact of food labels among Malaysian consumers using an extended theory of planned behavior model (TPB). In doing so, the study assessed the direct and indirect effect of food labeling on consumer intention to purchase or otherwise the food products of interest. A stratified random sampling technique was adopted in selecting 2,014 consumers in Klang Valley, Malaysia. The results of structural equation modeling supported the adequacy of the proposed model. This study contributes to and extends the understanding of food labeling and purchasing behavior, identifying the rationales for purchasing of food products with labels that contains information such as halal logo, ingredients, and nutritive va...
The purpose of this paper is to test the applicability of the theory of planned behavior (TPB) in ex...
Objective: Examining factors influencing food label use among Singapore's supermarket shoppers using...
The aimed of this study was to seek out the influece of halal labelling, costumers knowlegde and rel...
The purpose of this study is to validate the impact of food labels among non Muslim Malaysian consum...
Changes in the food environment, including the convenience foods, frozen foods and fast foods high i...
The Theory of Planned Behavior (TPB) is used as a theoretical framework with an objective of explain...
Indonesian society does not seem to have made the behavior of reading food labels as a habit. Even t...
Packaged food is food that can be found anywhere at this time. The soaring population growth rate wh...
The current development of the halal industry has experienced a very significant increase to attrac...
This study aims to determine how the effect of the halal label on people's decisions to buy food and...
This survey investigated the impact of Malaysian consumers' beliefs and attitudes towards nutrition ...
Food labels are mandatory on all food products since they contain nutrition information. The primary...
This research is motivated by the problems of food technology that has been growing rapidly at today...
Label in a product is important as it is used by the consumer to refer what are the advantages or ev...
The purpose of this study is to determine the effect of halal labels on the decision to purchase sn...
The purpose of this paper is to test the applicability of the theory of planned behavior (TPB) in ex...
Objective: Examining factors influencing food label use among Singapore's supermarket shoppers using...
The aimed of this study was to seek out the influece of halal labelling, costumers knowlegde and rel...
The purpose of this study is to validate the impact of food labels among non Muslim Malaysian consum...
Changes in the food environment, including the convenience foods, frozen foods and fast foods high i...
The Theory of Planned Behavior (TPB) is used as a theoretical framework with an objective of explain...
Indonesian society does not seem to have made the behavior of reading food labels as a habit. Even t...
Packaged food is food that can be found anywhere at this time. The soaring population growth rate wh...
The current development of the halal industry has experienced a very significant increase to attrac...
This study aims to determine how the effect of the halal label on people's decisions to buy food and...
This survey investigated the impact of Malaysian consumers' beliefs and attitudes towards nutrition ...
Food labels are mandatory on all food products since they contain nutrition information. The primary...
This research is motivated by the problems of food technology that has been growing rapidly at today...
Label in a product is important as it is used by the consumer to refer what are the advantages or ev...
The purpose of this study is to determine the effect of halal labels on the decision to purchase sn...
The purpose of this paper is to test the applicability of the theory of planned behavior (TPB) in ex...
Objective: Examining factors influencing food label use among Singapore's supermarket shoppers using...
The aimed of this study was to seek out the influece of halal labelling, costumers knowlegde and rel...