The Social Imperative of the Innovation Process: the Microeconomic Aspect

The article proves the relevance and practical significance of development of theoretical base for the construction of model of socialization of the innovation process as a necessary condition to overcome the innovative passivity of economic entities. Based on the analysis of content of innovation process, the role of social component has been defined through integrative integrity of two aspects: socialization of innovation activity and innovatization of social development. The main directions of socialization of the innovation process at the micro level have been disclosed: socialization of socio-economic relations; socialization of labor; socialization of the distribution of results. The emphasis is placed on the socio-cultural aspect of the innovation process and, in particular, on the «culture of poverty». It has been determined that the main instrument of implementation of the socialization of innovation process is social technologies, the practical significance of which is achieved through the performance of their functions. The directions and components of assessment of efficiency of innovation process have been disclosed. A model of socialization of innovative process with use of social technologies has been provided