The exploitation potential of shallow geothermal energy is usually defined in terms of site-specific ground thermal characteristics. While true, this assumption limits the complexity of the analysis, since feasibility studies involve many other components that must be taken into account when calculating the effective market viability of a geothermal technology or the economic value of a shallow geothermal project. In addition, the results of a feasibility study are not simply the sum of the various factors since some components may be conflicting while others will be of a qualitative nature only. Different approaches are therefore needed to evaluate the suitability of an area for shallow geothermal installation. This paper introduces a new ...