La inteligencia emocional y su influencia en la gestión personal y productiva de los microempresarios

On several occasions limitations observed in the management of certain entrepreneurs, canton Milagro, Guayas Province, Ecuador, who are far better than others obtained, this generated a process of investigation whose objective was to offer entrepreneurs an opportunity to optimize your through knowledge management and application of emotional intelligence. The research was carried out based on the methodological perspective of the hypothetical-deductive, analytic-synthetic and historical logic model and the type of research exploratory character. Given that there are sufficient local studies on the subject investigated, a suitable sample of 317 people who were surveyed was determined. The results revealed that the entrepreneur knows the canton Milagro benefits of emotional competencies and this becomes a fertile ground for raising structuring strategies to the use and strengthening of Emotional Intelligence by them. The structure of emotional intelligence strategies designed to build microentrepreneurs Milagro canton, aiming that the result of this work would be replicated in counties with similar characteristics, framed in a process of Social Responsibilit