In festive occasions, offices and tractor cabins: observations about the comercial transactions envolving inputs in soybean agribusiness

http://dx.doi.org/10.5007/2175-7984.2017v16n35p380 The commercial dimension of agricultural production mobilizes expressively soybean producers do Mid – northern Mato Grosso, precisely the micro-region of Alto Teles Pires. They report that the marketing of the product, since the implementation of crops in the late 1970s to the 1990s, took place without being required to have in order to precise calculations to achieve good business results. The tendency to reduce the profit margin and the sophistication of production techniques require producers to carry out complex and detailed calculations. This article seeks to explore a small part of this universe of agricultural business focusing on commercial transactions between sellers of agricultural inputs and soybean producers. The proposal is to show how the complex calculations of the agricultural commodities market involve aspects that go beyond the “economic” as the reputations of the parties. We will see that these changes can be understood by exploring the bridges between rationality “economic” and moral judgments