MANAGEMENT OF CAREER GROWTH OF TALENTED EMPLOYEES IN THE STRATEGIC DEVELOPMENT OF THE ENTERPRISE

Purpose. Modern business is constantly seeking new resources to optimize and improve their own processes. In this context, particular attention is paid to staff, but rather opportunities for its development. Man becomes the most important condition for the victory in the competition. Given the conditions of economic globalization, companies are becoming increasingly difficult to compete in technology and finance – these resources are becoming more and more accessible, and as a consequence of the same. The main opportunity to gain a competitive advantage becomes a staff, his skills and his attitude to work. In this case, the concept of talent management is to constantly identify talented personnel and their application is best for the company. Methodology. The basis of the research is the comparative and phenomenological methods and such methods of sociological research as expert survey, in-depth interviews, questionnaires, analyze of documents. Results. The author proposes to maintain a high level of innovativeness of the organization due to the activation of talented employees. The proposed organizational practices of career development are aimed at retaining talents of the organization. With some correction, the research results сan be used to develop a strategy of talent management in enterprises with a similar profile of activity. Practical implications. The results of the study can be applied in the sphere of sociology of management and human resources management