Organizational culture plays a significant role in corporations. The introduction of new technologies creates significant changes and requires the contribution of an efficient organizational culture to produce positive results. The use of the various typologies of organizational culture can assist managers to identify the type of culture that is present in the organization and can provide useful guidelines on how to adapt to or change the existing culture, in order to make it more effective, particularly when introducing new technologies. Goffee and Jones (1996, 2003), based on the concepts of sociability and solidarity, proposed four types of culture: (a) networked, (b) mercenary, (c) communal, and (d) fragmented. This paper examines the d...