Socio-Psychological Aspects of Entrepreneurial Motivation

The aim of the article is to study entrepreneurial motivation and socio-psychological aspects that determine it. In the article, the urgency of the study of socio-psychological aspects of motivation is substantiated. The list and essence of concepts related to the concept “motivation” are specified. The features of personal needs of entrepreneurs are determined. The groups of entrepreneurial motives are considered. The psychological properties of an entrepreneur’s personality are examined. The role of the positive self-identity in providing entrepreneurial motivation is substantiated. The values and value orientations typical for entrepreneurs are determined. The peculiarities of the Ukrainian mentality that are most clearly traced in the activity and behavior of entrepreneurs are considered. Specific features of normative regulation of human behavior in modern society are determined