PERCEIVED SOCIAL RISK AND BUYING BEHAVIOUR ON APPAREL RETAIL STORE CHOICE AMONG GENERATION Y FEMALE STUDENT
Andrea NeumayerAbstract in engl. SpracheLinz, Univ., Master-Arb., 2015(VLID)40392
Sustainability has become a growing trend in the fashion market worldwide, and there is an increasi...
Purpose The advent of media and technology has led to growing inclination among Generation Y (Gen-Y...
In the present post-modern era, Generation Y female students are faced with a discerning process of ...
This study sought to determine the influence of store reputation, social influence, store atmospheri...
MCom (Marketing Management), North-West University, Vaal Triangle Campus, 2014The global apparel mar...
The fashion industry has significantly evolved in recent years due to the introduction of fast fashi...
GENDER DIFFERENCES IN BRAND LOYALTY TOWARDS FASHION BRANDS AMONG GENERATION Y STUDENT
This study examines the impact of social networking sites on the apparel purchasing behavior of fema...
The purpose of this article is to explore apparel store choice behaviour of female Generation Y stud...
Due to the growing involvement of external stakeholders including pressure groups such as Greenpeace...
The growth of cheap, industrial, mass-production���so-called “fast fashion”���has led to...
This study describes the indicators that influence the intention of female students to purchase inte...
Generation cohorts have different tendencies in purchase behaviors, especially the Generation X and ...
The purpose of this research was to analyze factors that influence Generation Y’s complaint behavior...
Andrea NeumayerAbstract in engl. SpracheLinz, Univ., Master-Arb., 2015(VLID)40392
Sustainability has become a growing trend in the fashion market worldwide, and there is an increasi...
Purpose The advent of media and technology has led to growing inclination among Generation Y (Gen-Y...
In the present post-modern era, Generation Y female students are faced with a discerning process of ...
This study sought to determine the influence of store reputation, social influence, store atmospheri...
MCom (Marketing Management), North-West University, Vaal Triangle Campus, 2014The global apparel mar...
The fashion industry has significantly evolved in recent years due to the introduction of fast fashi...
GENDER DIFFERENCES IN BRAND LOYALTY TOWARDS FASHION BRANDS AMONG GENERATION Y STUDENT
This study examines the impact of social networking sites on the apparel purchasing behavior of fema...
The purpose of this article is to explore apparel store choice behaviour of female Generation Y stud...
Due to the growing involvement of external stakeholders including pressure groups such as Greenpeace...
The growth of cheap, industrial, mass-production���so-called “fast fashion”���has led to...
This study describes the indicators that influence the intention of female students to purchase inte...
Generation cohorts have different tendencies in purchase behaviors, especially the Generation X and ...
The purpose of this research was to analyze factors that influence Generation Y’s complaint behavior...
Andrea NeumayerAbstract in engl. SpracheLinz, Univ., Master-Arb., 2015(VLID)40392
Sustainability has become a growing trend in the fashion market worldwide, and there is an increasi...
Purpose The advent of media and technology has led to growing inclination among Generation Y (Gen-Y...