Retórica como Meio de Persuasão: Contribuições Discursivas e Ideológicas

Interest in rhetoric begins when we understand that there are media and techniques that serve as "shortcuts" to the convincing of the listener. In our days with the expansion of the media, social networks and advertisements, this desire to convince is catalysed.From the beginnings of justice the word is used as a means of manipulation to convince those who judge, and to this day, but in a more stoned way. The methodology used in the production of the present work was to documentary and bibliographical. In general, we argue that the rhetorical technique provides the speaker with a persuasive methodology, belonging to the legal domain, based on his knowledge, philosophical, social, empirical, verisimilitude and emotional of his listener / auditorium