PENERAPAN MODIFIKASI TECHNOLOGY ACCEPTANCE MODEL (TAM) DALAM E-BUSINESS

This study analyzed SMEs batik entrepreneurs in Cirebon to apply e-business. The TAM3 theory is used to create an analytical model in understanding the desires of the entrepreneur. The desire to use technology is due to the perception of the level of ease of use. The easier the user perception, the higher the ability to see the usefulness of technology, and the easier the perception of usage, the higher desire to utilize technology. The analysis result shows that perceived ease of use is in medium and low category. Perceived usefulness is in the high and medium category. The desire to behavioral intention to use is in the medium and low category. The result of hypothesis testing shows the perception of ease of influence perception of usefulness. Furthermore, perceptions of usefulness affect the desire to use technology in business activities. The test result shows the perception of ease that doesn’t give a direct significant influence to the desire to use technology